Computer Arts
Positioning
The world’s best-selling creative title, the magazine sells to designers and digital artists around the world. It includes a CD-ROM showcasing video and animation talent.
Background
Computer Arts targets creative professionals working in a variety of visual media. This includes graphic designers, illustrators, web designers, animators, video and special effects artists, and people working across these disciplines.
Profile
The magazine’s strategy brings together inspiration, ideas and techniques. The following kinds of editorial deliver on that promise:
- Output: showing new work by designers and studios around the world
- Interviews and profiles: we talk to the best in the industry about their work
- Features: the key things that matter to creative people covering anything from new styles and technological change to design hotspots around the world
- Technique: a huge tutorial section looking at Photoshop, Illustrator, Flash, Dreamweaver, InDesign, After Effects and more
- Brief encounter and Inspiration workshop: artists and designers take us behind the scenes on briefs they’ve completed or images they’ve created
- Need to know: Business and technology issues for creatives
- Exposure: New work by our readers
- Motion showcase CD: Stunning animations and video projects. Plus resources for following the tutorial projects
Readership Demographic
• Male: 71%
• Average age: 29
Readership Profile
• 95% of readers have made a purchase as a result of an article or advertising in Computer Arts.
• 70% of readers read every issue.
• Readers are interested in graphic design (74%), illustration (44%) and web design (37%)
• 75% of readers also read Computer Arts Projects
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