Classic Ford

Positioning
Classic Ford is the only magazine dedicated to the fast-growing modified classic Ford market in the UK and around the world.

Background
Launched as Ford Heritage back in 1993, Classic Ford is today UK's leading Ford magazine. Written in an authoritative but easy-going style, and with heavy emphasis on top-quality photography and design, the magazine entertains an enthusiastic worldwide readership.

Position
With the right mix of Ford feature cars from the ’60s, ’70s and ’80s, plus regular in-depth technical articles, practical hand-on features, product news, full buying guides and a strong readers’ classifieds section, Classic Ford presents the readers with the editorial content they want to the standard they expect.

Readership demographics
Male: 98%
Age: 20-34 years old
Annual income: over £20,000

Readership profile
Affluent
55% of the readers are in the free-spending 20-34 age group.
54% have an annual income in excess of £20,000 with 25% earning more than £30,000.
Over 58% own three or more cars.
Loyal
72% of readers have seen 10 or more issues of Classic Ford within the last 12 months, while 94% retain the magazine for future reference. An impressive 98% of the readership rate the magazine as good value for money.
Enthusiastic
86% of readers own a classic Ford, and more than 63% of those cars are modified.
Active
Over 59% have bought a product or paid for a service as a result of seeing it in Classic Ford.

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