Cross Stitch Collection
Positioning
Premium-priced and inspirational stitching magazine.
Background
Cross Stitch Collection aims to present you with inspiring cross stitch projects from Britain's best designers, with high value, top quality charts. Our designs will whisk you away to another world where large designs, in traditional, artistic styles, always have a special home. We also bring you all the latest news, reviews and advice from the wonderful world of cross stitch, plus unmissable giveaways. Cross Stitch Collection is brought to you by Future Publishing, the home of Britain's best-selling craft magazines. Our standards are based on strict accuracy and attention to detail. Every project includes clear step by step instructions for stitchers of all abilities.
Profile
News, letters, kit reviews, advice, competitions, techniques and chart reviews. Also designer interviews, columns, features and club reviews. Projects for intermediate and advanced stitchers.
Readership demographics
• Female: 99%
• Average age: 45
• Average annual household income: £20,000
Readership profile
• Readers have been doing cross stitch for an average of 15 years and 4 months.
• Readers spend an average of £55.00 a month on stitching products.
• 96% find the advertising in stitching magazines a useful source of information and 71% of respondents purchase items they have seen in stitching magazines occasionally or more often.
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