Cycling Plus

Positioning
The UK's market-leading magazine for road-riding enthusiasts.

Background
Cycling Plus is the magazine for all cycle enthusiasts representing the excitement and joy of cycling in its infinite variety. Lively and enthusiastic the visuals are stunning the editorial, witty and concise.

Profile
Guide to road cycling and mountain biking. Offers tips and techniques for better riding skills, bike up-grading, maintenance, health and fitness and 25 pages of independent product tests a month.

Readership demographics
• Male: 92%
• Average age: 44
• Average annual household income: £38,500

Readership profile
• The average reader has been reading Cycling Plus for 3 years and 3 months and spends an average of 2 hours and 13 minutes reading each issue.
• In the last 12 months 67% of readers have bought a product advertised in Cycling Plus, 43% have referred an article or feature to someone and 44% have discussed an advertisement or article with someone.

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