Digital Camera

Positioning
Digital Camera is the magazine for today's photographer and delivers a confidence-building mix of camera know-how and digital darkroom skills. It is designed to help beginners and enthusiasts take better pictures and get the best out of them using imaging software. Each issue comes with a free CD to make learning digital techniques easy.

Background
Digital Camera was launched, with perfect timing, to take advantage of the fast-growing digital camera market. With the new technology suddenly accessible to the mainstream consumer, there were many readers hungry for information on how to take and make better photographs. And it has proved to be subject matter that appeals to a worldwide audience – Digital Camera launched an incredible 11 international licensed editions in its first year, and now with 13 editions is Future’s second largest licensed title.

Profile
An eye-catching design combined with inspirational editorial covering every aspect of digital photography. Every month, articles focusing on key techniques, photographer profiles and industry reporting complement a strong line-up of regulars. The magazine was restructured at the end of 2005 to prioritise the practical photography content. Striking images and rewarding reader involvement are paramount, with showcase sections, interviews and competitions.

Out There. This section kick-starts the magazine with ideas for improving our readers’ photography skills that month. The emphasis is on providing techniques and creative ideas for shooting seasonal subjects, rather than tips for shooting a specific place. This section satisfies photographers with different ambition levels, covering both subjects that require a little effort to photograph (e.g. waterfalls) and subjects that are available closer to home (e.g. candid portraits in a city). There is a focus on reader involvement in this section, with letters, regular ‘Your Mission’ challenge, reader techniques and ‘Instant Expert’ reader experience.

Cover Feature 10-12 pages of camera techniques and composition advice for a popular subject, followed by a series of easy-to-follow software tutorials (Photoshop and Elements). Each issue offers a complete digital photography course.

Your Photos. This section includes the best reader shots sent to us and is found towards the centre of the magazine, providing a visual lift after the After the Shot step-by-step tutorial pages. Hotshots is a pure showcase section with a single image per page and technical information about how each shot was taken. Newcomers to photography are encouraged to submit their shots to the Ask the Team section, where they will receive advice on improving their pictures.

Techniques section brings readers tips, tricks and complete walkthroughs on how to improve their pictures, illustrated with striking photography and step-by-step sequences.

New Gear and Reviews sections carry first tests of new cameras, as well as the usual kit announcements.

Readership demographics
• Male: 78%, affluent and high spending
• Average Age: 41
• Interested in photography for over 10 years

Readership profile
Digital Camera's reader is expected to be an intermediate digital camera user with beginner to intermediate knowledge of editing software. They are likely to spend around £700 on a digital camera and will own at least one, if not two. Readers of Digital Camera will want to make the most of their purchases and will be looking for creative inspiration.

Internet
www.dcmag.co.uk

Want more?
Contact us for more information about licensing this title.