Disney Specials
Positioning
Disney magazines dedicated to specific topics.
Background
Special editions of Disney's magazine cover various topics and thus target various readers. The so-far published editions covered the successful Disney-Pixar production Cars and Pirates of the Caribbean: Dead Man's Chest, the follow-up to The Pirates of the Caribbean: The Curse of the Black Pearl. The new editions will follow, always focusing on the topics, which are of the most interest for kids.
Readership demographics
• kids 7-12 years old
• boys / girls ration depending on the topic of the publication
