Edge

Positioning
Edge is the world’s most respected multi-format magazine, delivering incisive, authoritative editorial to gamers with a real passion for their pastime. These opinion formers influence the mass market, creating demand for new software and hardware before it arrives at retail.

Background
Edge is read by early adopters of technology. They are the first to buy the latest consoles on import. Where Edge readers lead, the mass market follows. It is a magazine which delivers hard-hitting editorial and stunning designs to a switched-on generation.

Profile
Extensive news and prescreen sections, interviews, developer profiles and recruitment.

Readership Demographic
• Male: 98%
• Average age: 27
• Average annual household income: £36,500

Readership Profile
• Word of mouth: 63% discuss ads or articles with friends, 40% recommend buying products seen in the mag
• Avid devourers: Study mag intently for average of 5 hours. 36% describe it as “the only guide I trust”, a further 64% do consult Edge’s reviews
• Multi-format owners: GC (65%), PS2 (64%), Xbox (63%), GBA (56%), PC for gaming (51%), mobile (13%)
• Gadget owners: half of the readers own or intend to buy an iPod/MP3 player, 31% a Plasma TV, 78% a broadband connection

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