Fast Bikes

Positioning
Britain’s best sportsbike magazine tailored to its target customers; "men behaving badly on bikes".

Background
Fast Bikes is full on, peak-of-the-action journalism, with a sense of irreverence and humour that reflects and leads our readers in doing what we, and they, like best — riding fast and having a good time.

Profile
Fast Bikes is a rider’s magazine, written by bikers for bikers — and counts among its supporters Yamaha, Suzuki, Honda, Kawasaki, Ducati, Frank Thomas, Furygan, Dainese, Roof, Dunlop and Metzeler to name but a few. Each issue of the magazine is packed with dozens of pages of road tests - our experienced test team takes every new bike on the road and then reveals their strengths and weaknesses on the pages of the magazine. Regular sections of the magazine include news on the bike development, new sportsbike products and kit including loads of gadgets, race selection and an extensive Masterclass section. The magazine is created by the most experienced, tailored and well-rounded team of journalists in the sector. Fast Bikes staff have the highest standard of riding, stunting and racing expertise. What's more, these guys are full-time journalists who can put their findings into words. There are no hired race testers or stunt riders offering vague, ungrounded opinions. We do it, then we tell the readers about it.

Readership demographics
• Male: 98%
• Aged: 24-44

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