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Fast Car


Positioning
Britain's biggest-selling tuning magazine.

Background
Fast Car offers an entertaining and authoritative mix of modified cars, their owners and their lifestyles, technical and styling information, and the best advice on what to spend money on and where.

Profile
Fast Car is one of the fastest growing car titles in the country, with an average monthly circulation in excess of 90,000, Fast Car is the UK’s third largest selling monthly automotive magazine, with over 268 pages crammed full of product reviews, features, lifestyle and entertainment. Fast Car is the most established magazine in the performance car market.

Readership demographics
• Male: 95%
• Aged 18-35

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Fast Car magazine cover

Launched: 1989
Circulation: 51,414 (ABC: Jul-Dec 2007)
Readership: 598,000 (NRS: Jul 2006-Jun 2007)
Frequency: 13 issues a year
Covermount Policy: CDs, gifts, booklets
Cover Price: £4.35


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