GamesMaster

Positioning
GamesMaster is the world’s most exciting games magazine. Covering the biggest and best games on every format, every month, its enthusiastic and unbiased approach attracts a loyal, games mad readership. As well as featuring in-depth reviews, previews, news and tips on PlayStation 2, Game Boy Advance, Xbox, GameCube and PC, GamesMaster always has one eye on the next big thing. No wonder it's the UK's best selling multi-format games mag.

Background
With many gamers owning more than one machine, this is often their first port of call for a comprehensive look at video games.

Profile
In addition to interviews and features, GamesMaster contains helpful tips, great reviews and news from around the world. Every issue is cover-mounted with a free gift.

Readership Demographic
• Male: 94%
• Average age: 19

Readership Profile
• Multi-format owners: PS2 (83%), PC for gaming (60%), GBA (52%), GC (41%), Xbox (35%), mobile for gaming (35%)
• Trusted source: 77% state GM is their only guide or always consult it pre-purchase
• Technology adopters: 73% own either a picture messaging or 3G/video mobile. 65% currently have broadband access or intend to

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