Gamesmaster Spec
Positioning
GamesMaster Cheat! comes from the team behind the world’s most exciting games magazine GamesMaster. The publication, always almost 300-page in a book format, is the biggest collection of tips, cheats and full solutions for all the platforms that exist, including PlayStation, Xbox, Nintendo and PC. The publication groups the cheats and tips by the platform and the game, so it is very easy easier to finish every game there is and to see every secret hidden inside.
Readership Demographic
• Male: 94%
• Average age: 19
Readership Profile
• Multi-format owners: PS2 (83%), PC for gaming (60%), GBA (52%), GC (41%), Xbox (35%), mobile for gaming (35%)
• Trusted source: 77% state GM is their only guide or always consult it pre-purchase
• Technology adopters: 73% own either a picture messaging or 3G/video mobile. 65% currently have broadband access or intend to
