Go Mini

Positioning
The only magazine on the shelves totally dedicated to the New Mini.

Background
GoMini is the regular 100% pure fix of New Mini. The GoMini editorial crew are out on the road, with notebooks and cameras at the ready bringing readers the most exciting new minis. Each issue is packed with colourful and informative features on Minis from around the world, plus innovations from stylists and tuners, news and gossip from the scene.

Profile
The Best Feature Cars: Every month brings the best redesigned and refitted New Minis from all over the world.
News & Features: All the latest news from the world of new Mini, new gadgets for the car, letters, web pages and styling product reviews.
Running Your Mini: Buying guides, technical tips, tricks, trade secrets and an extensive Q&A section.
Go Drive: Travel guide on where to go, what to see, where to stay and how to get there in the New Mini.

Readership demographics
80% of the readers are male - which also means it has a higher percentage of female readers than most other car magazines.
Young - 68% of them are aged between 20 to 44.
GoMini readers may be younger than the national average, but they also have higher levels of disposable income. A huge 91% are in full-time employment, with incomes averaging £34,050. This gives them much more spending power than the readers of other car magazines. GoMini readers are drawn from the higher socio-economic groups (67% come from ABC1) and they live in more affluent areas.

Readership profile
True brand loyalists, just like generations of Mini owners worldwide.
They feel set-apart from the driving masses and readers of other car magazines, and believe that by buying a New Mini they are buying into the car’s culture and history.
They know what’s cool and what’s not, and reading GoMini lets them take that loyalty to a higher level.
Hand-in-hand with a need for style, GoMini readers have the spending power to achieve their goals.
They are affluent and intelligent people with high levels of disposable income — they are younger than the UK average, earn more and spend their money on the things that they want.

Internet
www.gomini.co.uk