Good Woodworking
Positioning
The UK's best-selling woodworking magazine.
Background
Good Woodworking is accessible but challenging providing readers with a magazine that is both practical and entertaining. Good Woodworking aims to offer the best projects, the latest techniques and the most authoritative independent tests and reviews based on years of experience.
Profile
Projects, techniques section, regular features, Hints and Tips, Letters, Woodwork Answers, Weekend Woodwork.
Readership demographics
Male: 99%
Average age: 45
Average annual household income
Readership profile
Readers have been practising woodworking for an average of 21 years and 1 month.
65% of readers consider themselves to be intermediate woodworkers whilst a further 22% consider themselves to be advanced.
Readers spend an average 11 hours and 30 minutes each week woodworking.
93% of readers said that their buying of woodworking equipment has been influenced by reviews in the magazine.
78% of readers have bought a product after seeing it advertised in Good Woodworking.
