Hi-Fi Choice

Positioning
Established title that delivers more information, more detail and more facts than its rivals every issue.

Background
Hi-Fi Choice is one of the oldest and most revered hi-fi magazines in the UK. Each month we bring you the best new products - reviewed and rated using the most stringent testing process in the business. We focus on musical performance, and mix traditional hi-fi values with the latest technological developments. Hi-Fi Choice is the buying guide you can trust. Written by enthusiasts, for enthusiasts; it delivers more information, more detail and more of the facts. And why? Because music matters.

Profile
Product group tests sit alongside solo reviews, news, industry comment and analysis, added to by authoritative advice sections and a comprehensive buying guide listing all our favourite products.

Readership demographics
• Male: 98%
• Average age: 42
Average annual household income: £41,300

Readership profile
• 85% of Hi-Fi Choice readers purchase the magazine in order to keep up with the most recent hi-fi products and three-quarters use the magazine as a purchasing aid.
• 97% of respondents use hi-fi magazines as a source of information on hi-fi equipment.
• 89% of respondents sometimes or regularly pass on information about their own equipment and hi-fi purchases to others, the average value of a recommended product being £717.69.
• Readers who have purchased anything as a result of an advertisement in Hi-Fi Choice bought an average of 4.95 products in the 12 months prior to the survey. This equates to 19,774 products bought by the readership in the last 12 months as a result of an advert in Hi-Fi Choice.

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