Official Jetix
Positioning
Official Jetix Magazine is the unbeatable new magazine for kids who love the best TV shows and brands. Jetix is the hottest new kids channel around and with its exclusive DVD and vibrant editorial, Official Jetix Magazine is the ONLY magazine that kids will need.
Background
Jetix TV is a re-branded and refocused version of Fox Kids Europe. Official Jetix Magazine is an action-packed, fun, cheeky magazine aimed at 6-11 year old boys. Pushing the core Jetix brand values of action, adventure, humour and edginess, Official Jetix Magazine features innovative editorial based around the Jetix channel and its hit shows.
Profile
The best kids shows are covered in the magazine and on the DVD: Power Rangers, The Hulk, X-Men, Spider-Man, Digimon, Jackie Chan, Teenage Mutant Ninja Turtles and Sonic X.
Official Jetix Magazine is packed with posters, comic strips, competitions, news and features (celebs, footballers, pop, TV, movies, Jetix listings and interviews) and reviews (videogames, DVDs, toys, gadgets etc). It emphasises reader loyalty and community with a significant fan club section inside the magazine, linking with Jetixs channel and online activity.
Every issue is covermounted with an exclusive Jetix DVD featuring episodes from the smash hit Jetix shows plus videogame trailers, product tie-ins and interactive games.
Readership Demographic
Boys: 92%
Average age: 8 years
Readership Profile
Readers favourite TV shows are Sonic X and Teenage Mutant Ninja Turtles
91% of the readership enjoy playing videogames. 70% own a PlayStation2, 60% own a GameBoy Advance.
91% enjoy watching DVDs/Videos.
On average, readers get £4 pocket money per week
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