Linux Format

Positioning
The UK's best selling Linux title and Future's biggest export publication.

Background
Linux Format is Future's market leading UK magazine dedicated to the Linux Operating System. A blend of thought provoking features and down to earth practical advice means, whether you are new to Linux or a kernel programming guru there will be something for you in Linux Format every month.

Profile
Linux Format provides a monthly dose of entertaining and informative features, news, tutorials, reviews, previews, technical Q&A's and more. The accompanying CD also provides vital updates, new Open Source software, tutorial material, documentation and more.

Readership demographics
• Male: 96%
• Average age: 34.5
• Average annual personal income: £24,000

Readership profile
• On average readers have been using Linux for over 2 years. 65% of readers were influenced in their choice of distribution by a review or recommendation.
• On average readers intend to spend £430.07 on hardware in the 12 months following the survey. 66% of those readers who use Linux at work classify themselves as professionals.
• 73% of Linux Format readers influence IT policy.
• 61% of readers have taken some form of action as a result of reading the magazine, 26% have bought a product after reading it.

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