MacFormat

Positioning
A unique package of magazine, CD and website provides the best possible information for consumers.

Background
MacFormat is the essential read for all Mac users. Offering authoritative and independent advice on using your Mac for design, web creation and consumption, digital video, connectivity, publishing, games, illustration and more, MacFormat is the only magazine to cater for every member of the UK Mac community.

Profile
MacFormat magazine's covermounted disks and website work together to deliver the latest news headlines, the best news analysis, and the most respected reviews possible. MacFormat is also home to the most requested and accessible tutorials, tips and technical help available.

Readership demographics
• Male: 94%
• Average age: 37
• Average annual personal income: £31,700

Readership profile
• 94% of readers use a Mac at home and 46% use one at work.
• On average, readers upgrade their home Mac every 18 months.
• 84% of those who use a Mac at work have some involvement in their companies' purchasing. The annual IT budget for these readers is £84,478. 92% of readers have taken some form of action as a result of advertising and/or articles in the magazine.
• 54% have actually bought products or services advertised, and 64% products or services featured in editorial.

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