Mountain Biking UK

Positioning
The UK's best-selling cycling magazine.

Background
This is a magazine made for mountain bikers by mountain bikers. That means expert knowledge, supreme attitude and lousy humour, huge commitment and mild insanity. If you're into Mountain Biking UK it's because you ride. Inspiration and information is the key. Firmly established as the market leader, Mountain Biking UK aims to tell the whole truth about radical mountain biking, bikes and equipment in an uncompromising manner.

Profile
Regular features, Grime time, Test and Reviews, News. World and domestic racing coverage, Lifestyle.

Readership demographics
• Male: 98%
• Average age: 24.5
• Average annual household income: £36,000

Readership profile
On average, readers have been reading Mountain Biking UK for 2 years and 9 months and spend 4 hours and 37 minutes reading their copy. 83% of readers keep each issue for reference, with 60% having bought an advertised product or service in the 12 months prior to the survey.

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