Muffin the Mule
Positioning
Muffin the Mule magazine takes an educational yet fun approach to problem solving, puzzles and other activities for young children. The magazine is the official publication of the BBC "cult" children programme from the 50s, now relaunched and already at number 1 position in pre-school segment.
Background
“A whole new generation of kids are falling in love with Muffin, so this is a fantastic time to be launching an official magazine. The magazine follows the tradition of the character and BBC’s new TV show – quality, family entertainment. Muffin the Mule magazine is colourful and packed with content to grab the attention of young fans of the show. Through Muffin’s stories, activities and puzzles, parents will help their children learn new skills and techniques.”
Profile
The magazine features three exciting Muffin stories, and a make-it-yourself Monty the Monkey mask. The magazine also includes colouring-in, dot-to-dot pictures, maze puzzles and a memory game. With an high-quality covermount every issue, like a horse-shoe paint set and a 16-page colouring book - the magazine offers kids the chance to colour in Muffin and his pals, including Oswald, Peregrine and Peter.
Readership demographics
2 to 5-years-old kids.
