Official Nintendo

Positioning
The UK’s only official Nintendo title with new premium look and feel, published by Future since March 2006.

Background
Since it won the contract at the end of 2005 from Nintendo to publish its official magazine in the UK, Future now publishes the title throughout all three European group divisions. Official Nintendo Magazine provides its readers with all the newest and coolest information from the world of Nintendo games and consoles.

Profile
Each issue of the magazine also offers a buyer’s guide, reviews, tips and tricks and advice, and comes with added-value promotions. Between the covers you’ll find all aspects of Nintendo, including Game Cube, Game Boy and plenty of famous Nintendo-related characters such as Mario, Donkey Kong and Pokémon.

Readership profile
• 95% male, aged 12-25
• Dedicated and enthusiastic
• Early technology adopters

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