OPSM 2

Positioning
Best selling games magazine in the UK Official PlayStation 2 Magazine is the only magazine that has playable demos on its cover disc. The magazine targets gamers who have to have a PlayStation 2, and it’s as stylish as it reads. Trendy yet accessible, Official PlayStation 2 Magazine delivers exclusives on news, previews and reviews and also looks cool on any coffee table.

Background
Official PlayStation 2 is the first with news, games reviews and previews of PlayStation 2 games. Its heavy focus on features, behind-the-scenes look at future game releases and interviews with the industry’s top stars, reflects the increased depth that PlayStation 2 requires in its coverage. This magazine also reflects the console’s place at the forefront of the mainstream home entertainment experience by reviewing DVD movies and related media. Official PlayStation 2 Magazine’s exclusive DVD is packed with the latest playable demos enabling readers the opportunity to try before they buy.

Profile
In-depth reviews, breaking news, intelligent features, top tips, insider information and playable demos… Official UK PlayStation 2 Magazine is your official guide to everything about PlayStation 2.

Readership demographics
• Male: 96%
• Average age: 25

Readership profile
Exclusive readership: 44% never or rarely read any other gaming title
Prized coverdisc: Playable demos (74%), frequently exclusives are very highly regarded. Over 3/4 bought games as a direct result of articles and/or adverts in this trusted source
Broad gaming skills: PS2 ownership is highest, but multi-format ownership is common, including mobiles (27%)
Future technology: 25% own an Eye Toy, 60% seek coverage on technology developments and eagerly anticipate PS3 and PSP launches

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