Windows Vista Official
Positioning
The official Windows magazine for 2006’s eagerly-anticipated
new operating system.
Background
Windows Vista: The Official Magazine will launch in
December 2006, preceding the premiere of the eagerly-anticipated
Windows Vista operating system.
It’s been more than five years since the hugely
successful Windows XP was released and this
interval means the impact of Windows Vista is
widely expected to be enormous. Not only will Vista
reinvigorate the PC market through upgrades, and
new computer and peripheral purchases; it’s
expected to change people’s attitudes towards their
computers and the role PCs play in everyday life.
Profile
Microsoft has entrusted Future with worldwide
international rights to publish the official Vista magazine
and has also extended licence for the official XP magazine.
The magazine will play a key role in educating
consumers about the exciting new Vista operating system
and will receive significant support from Microsoft.
We are confident that Windows Vista: The Official
Magazine will follow the successful path of Microsoft
Windows XP: The Official Magazine in the UK.
Windows Vista provides a great opportunity to work
with a global and iconic brand and as such, represents
a unique opportunity for publishers across the world.
We are determined to make Windows Vista: The Official
Magazine one of the world’s biggest consumer
computer magazines.
Readership profile
• Windows users, new or upgrading from XP
• Wide-ranging audience, who use technology to enrich
everyday life and interests
Additional Information
Windows Vista: The Official Magazine
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