Official XBox
Positioning
Official Xbox Magazine is written by a group of experienced gamers who’ve spent their lives playing games. We believe that games are the most exciting form of entertainment there is. This magazine will reflect that at all times. Being the official magazine means that we are in the best position to give impartial review scores. We don’t do deals to get access to unfinished games because we have access to the newest X-Box games in development. Our official status allows us to get closer to every Xbox story, rooting out the truth from the rumours and speculation.
Background
Being the official magazine means that we are in the best position to give impartial review scores. We don’t do deals to get access to unfinished games because we have access to the newest X-Box games in development. Our official status allows us to get closer to every X-Box story, rooting out the truth from the rumours and speculation.
Profile
A typical issue will contain news, reviews and previews of all the latest Xbox games, gear and events and interviews with game developers, plus tipsand tricks on how to get the best out of the latest greatest Xbox games.
Readership demographics
• Male: 96%
• Average age: 26
Readership profile
Highly influential: 81% bought as a direct result of seeing a previewed/reviewed game in the mag. ¾ always consult OXM before buying
Devour in-depth: 4+ hours is spent absorbing each issue, even longer using covermounted discs - almost 5 hours
New technology adopters: 95% excitedly await Xbox 2’s arrival, 19% have Xbox Live, and are looking to buy other high tech items in the future.
Internet
http://xbox.oxm.co.uk
