XBox 360

Positioning
The biggest Xbox 360 magazine in the world and the only official title.

Background
The nature of the magazine experience is more about community and interactivity between gamers, more about online gaming, chatting and interacting, more about shared gaming experience with the world rather than playing alone at home.

Profile
There are four pillars to Xbox 360: The Official Xbox Magazine: the magazine, its website, the demo disc and the community.
The Magazine: Xbox 360: The Official Xbox Magazine covers all Xbox-related info, which means new games and community reports, world-exclusive hands-on playtests, game reviews and previews, interviews, interactive comments, extensive features, tips, guides, community profile and more.
Online: While the magazine remains as the core product, the web will play a far greater part in its future. The website includes news, community stories, exclusive streaming video and more. Additional content of the site is available only to the readers of the magazine, unlocked by the disc.
Disc: Xbox 360: The Official Xbox Magazine expands the paradigm of the traditional demo DVD-ROM format. The Xbox 360 DVD-ROM is unlike any console disc ever created, guaranteeing great value and loads of extras for the reader.
Community: Xbox 360: The Official Xbox Magazine thrives on the new spirit of community and interactivity fostered between gamers by Xbox Live, interweaving all the facilities of Xbox Live into the fabric of the magazine.

Readership demographics
• Male: 96%
• New and confirmed Xbox gamers
• Enthusiastic and passionate about gaming
• Online gamers

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