PC Answers

Positioning
The UK’s market leading PC solutions and upgrading magazine targeting a fantastic audience of technically proficient customers. PC Answers's friendly, but authoritative style helps the readers to get more out of their PCs. The magazine is very influential in buying decisions.

Background
PC Answers is the UK’s leading magazine for hardcore PC enthusiasts. From tweaking BIOS settings and overhauling the registry to tips on scanning and covering the Internet tracks, PC Answers takes the unique do-it-yourself approach with the inclusion of the new PC Upgrade, the dedicated supplement on hardware projects, group tests, news, customisation and modding.

Editorial Features
Newsflash all the happenings in the world of PCs
Solutions tutorials, tips projects and techniques for getting more out of the software packages, be it office software, system tools, photo editing or Internet browsers
Hack It how to get the most out of the operating system and make it run faster, leaner and trouble free; the section also includes hardware tips, tutorials and tricks
Reviews the latest software and hardware reviewed, includes two comparison tests and many standalone product descriptions. The comparison tests’ winners are awarded Editor’s Choice badge
Support over 30 pages of Q&A answering readers’ specific problems, plus more help and fixes for troublesome PCS, including both hardware and software related issues.
PC Upgrade all about hardware and Internet and maximising their performance.

Readership demographics
• Male: 92%
• Age: 35-54 (50%)

Readership profile
PC usage
68% of readers own more than one computer, and of these 41% are networked. 48% of readers have built their own PC and 20% plan to do so.
Regular Purchasers of Home Computing Equipment
48% of readers have bought a product or service advertised in PC Answers.
Average spend in the 12 months prior to the survey was £571 on hardware and £136 on software.
Readers intend to upgrade their equipment in the next 12 months: 22% their processor, 22% graphics card, 21% RAM, 21% motherboard, 18% DVD drive.
Attitude to PC Answers.
80% buy PC Answers for personal use, 17% for a combination of work and personal interest.
On average readers read the magazine for 3 hours and 50 minutes and spend 2 hours and 40 minutes using the CD.
Skilled Decision Makers
43% of working respondents are in managerial/ professional positions.
44% of working respondents have purchasing responsibility for their companies, 25% specify software and hardware.

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