PC Format

Positioning
From games to music, creativity to internet, PC Format helps readers get the most from their PCs.

Background
PC Format is the PC entertainment magazine and is there to share your joys and frustrations and to help you make the most of your PC. It seeks out and reviews the latest and greatest games, hardware, applications and Internet sites so that you don't have to. Every issue of PC Format comes packed to the gills with authoritative reviews, insightful news, the funkiest features, the best technical support and the UK's premier collection of cover mounted full programs and game demos.

Profile
News, games, hardware and hands-on sections are already well established. Regular editorials on shopping, travel, personal finance and on-line gaming. The DVD section features the latest gear, movie and multimedia reviews. Each issue is covermounted with a DVD-ROM.

Readership demographics
• Male: 95%
• Average age: 32
• Average annual household income: £31,000

Readership profile
Computer enthusiasts
28% of readers bought their current PC in the 6 months prior to the survey, and 45% intend to buy a PC in the 12 months following the survey.
Influenced by the magazine
55% of readers have bought a product or service advertised in PC Format and 72% have bought a product or service after reading an article in PC Format.
59% of readers have bought an upgrade after using a full program on the covermounted disc (22% bought 3 or more).
Equipment buyers
15% of readers expect to spend £1,000 or more on hardware in the 12 months following the survey and 20% expect to spend £200 or more on software in the 12 months following the survey.

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