PC Gamer

Positioning
Published both in the UK and the USA, PC Gamer’s distinctive design, and sophisticated editorial style, sets it apart from the competition by attracting older, more affluent readers. It is the world's favourite PC games magazine.

Background
PC Gamer is the UK's best, and best-selling, PC games magazine and also America's leading PC gaming title. Reviews and features-led, it also contains in-depth previews of all the biggest new games, interviews and is packed with world-exclusive news. Trusted by both the games-buying public and the industry to deliver the most authoritative, honest, informative and entertaining reviews, PC Gamer is the ultimate buyer's guide.

Profile
More pages than any other magazine in the games market. Two cover-mounted CD-ROM's or one DVD-ROM on every issue packed with exclusive playable demos, add-ons to the most popular games, videos and more. Because PC Gamer offers the toughest games reviews in the business, readers know exactly what they're getting before they buy and are very loyal.

Readership demographics
• Male: 97%
• Average Age: 29
• Average annual household income: £29,000

Readership profile
Online gamers
52% game online, spending 7 hours per week online. Total average offline duration is 10 hours per week
Take action
80% have directly bought previewed/reviewed games due to articles or ads in the last 12 months.
Buying on average 11 games, including 7 PC Games over 6 month period
Preferred genres include
1st person shooters (80%), strategy (73%), and war games (68%)
Buyers
25% of readers intend to buy a new PC over the next 12 months.
The average reader has bought 4.5 full price games in the last 6 months.
The equipment that readers intend to buy in the next 12 months include: extra RAM (31% of readers), new processor (26%), CD writer (23%), and a new hard drive (22%).

PC Gamer according to the readers
"You can believe what you read in PC Gamer."
"PC Gamer gives me ideas of things to buy."
"I trust the scores that PC Gamer gives to games."

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