PC Plus

Positioning
One of the longest established magazines for IT professionals. Targets readers interested in computer science, not just computers, provides the highest standard of technical information to the demanding audience. PC Plus is trusted for the quality of its Lab tests, feature focuses, huge programming section and unique Masterclass tutorials.

Background
PC Plus, the essential guide for IT professionals at home, is one of the longest established computer titles in the UK. The magazine started 20 years ago as a business title for Amstrad 1512 users, is now a recognized, well established and the most technical PC title on the newsstand. The magazine rode the PC boom twice with cover discs being the big factor in its success; its covermount CDs and DVDs have been providing software offering solutions for very little money to small businesses, school IT departments and individuals.

Profile
PC Plus is the magazine for technically proficient readers keen to keep at the forefront of technology.
News: The latest technical trends, top stories, in-depth analyses and expert opinion.
Reviews & Tests: Over 100 products (both hardware and software) tested in each issue, the most exhaustive tests in the UK, with at least four full comparative Lab tests every month and a packed standalone review section. The best products receive Editor’s Choice, Performance Award or Value Award badges, which are highly valued by the industry and the readers.
Essential Buys: Sub-section recommends the best products in various market segments.
Helpdesk: Over 10 pages of hardware and software expert advice on complex computing problems as reported by the magazine’s readers.
Masterclass Workshops: Around 60 pages each issue, covering topics as diverse as programming, Linux, 3D imaging, website development and special images effects. Masterclass Extra section featuring Programmer’s World targets expert computer programmers.

Readership demographics
• Male: 96%
• Age: 35-54 (51%)
• Average annual household income: £41,000

Readership profile
Professional
26% of the readers consider themselves as IT experts, 33% describe their knowledge as IT professional and 39% as intermediate. 59% of the readers are employed in IT.
Influential
58% of the working readers have some form of purchasing responsibility for the companies in which they work, 18% of the decision makers have the company IT budget of over £1 million.
Trusted
95% of the readers have taken some form of action as a direct result of PC Plus’s content: 42% have bought a product advertised in the magazine and 64% a product or service reviewed in the magazine.
PC Usage
95% of readers have a desktop PC at home, 48% a notebook, 31% a PDA. 49% own three or more computers at home.
Attitude to PC Plus
47% have been reading PC Plus for over 5 years.
45% are buying it for personal use, 53% for a combination of personal and work/business.
Readers are highly responsive to the content of PC Plus: 95% have taken some form of action from editorial or advertising content.
88% have visited a company website, 64% have bought reviewed products/services, 42% have bought advertised products/services.
Readers also have an important indirect influence on friends’ and colleagues’ behaviour: 59% have discussed an ad/article with someone else, and have 46% have recommended purchasing products or services to others.

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