Pro Cycling

Positioning
One of the most dynamic and innovative specialist sports titles, and the leading voice in coverage of international cycling.

Background
Pro Cycling is now well established as the international magazine of choice, both for readers around the world and for the cycling industry. The magazine intimately understands the lifestyle appeal of riding a top-level road bike, getting fit and feeling good, and becoming familiar with the ins and outs of the fascinating and fast-moving European scene.

Profile
A unique insight into the elite level of road racing, the European professional circuit, supported by unrivalled access and contact with professional cycling's top stars. The magazine doesn't just tell the readers what happened and when, it's about a lot more than just the racing. It profiles the movers and shakers within the sport, picks out the upcoming stars and critically reviews the best in new equipment and technological advances. All with high-quality design and exclusive, dynamic photography that showcases the very best in world road cycling.

Readership demographics
• Early 30s
• Male: 90%

Readership profile
• Keen active enthusiasts, hungry for information on what’s happening in professional cycling worldwide.
• Upmarket
• Prepared to invest in new cycling product, innovations and technologies

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