PC Zone

Positioning
PC Zone is the UK's longest-running PC games title, was the first dedicated PC gaming magazine to be launched in the UK. Since then PC Zone’s commitment to delivering the most honest, knowledgeable and forthright buying advice has remained constant. .

Background
Acknowledged around the world as the authority on PC games, the magazine consistently delivers massive world exclusive reviews, previews and demos to ensure its readers are kept at the cutting edge of an ever-changing industry.

Profile
The magazine features the biggest reviews and previews sections in the market, a dedicated online section as well as regular in-depth features and exclusive news reports. An extensive Zone community, including a dedicated website round up the magazine's concept.

Readership Demographic
• Male: 98%
• Average personal income: £20,300
• Average age: 32 years

Readership Profile
• Highly influential: 96% pass on recommendations/advice to friends about PC gaming
• Well-received format: majority describe mag as easy to read, funny/entertaining, helpful/useful
• Time spent: spend 7 hours gaming online, 11+ hours offline per week
• Frequent upgraders: 43% upgrade their PC at least annually, a further 29% upgrade every 1-2 years.

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