Papercraft Inspirations

Positioning
The best magazine for all papercrafters – from beginners to experts. Our friendly, helpful approach leads readers through from their very first card to great scrapbooking pages, involving the whole family in the fun.

Background
The best magazine for all papercrafters – from beginners to experts. Its friendly, helpful approach leads readers through from their very first card to great scrapbooking pages, involving the whole family in the fun. Papercraft Inspirations focuses on papercraft and scrapbooking. These are crafts with wide appeal and involve making cards and creating themed album pages for special occasions such as holidays, weddings and family events. They have the advantage of being easy to start because virtually no resources are required to produce good results, but the potential for creativity is huge. Papercraft Inspirations therefore targets both beginners and experienced crafters looking for new ideas. Papercraft Inspirations covers a broad range of techniques.

Profile
100 project-packed pages with brilliant covermounts every issue. Great technical information from tips and in-depth features, wide-ranging editorial with exciting projects for all skill levels. More reader interaction than any other craft magazine with readers’ letters and gallery, together with extensive product and supplier coverage.

Readership demographics
• Female
• Age: mid-40
• Beginners and experienced crafters
• High cross-over with stitching portfolio

Readership profile
• She’s passionate about her hobby and invests her money and every spare moment in pursuing it.
• She’s married, her children have left home so she has time on her hands.
• She’s loyal and dedicated.
• She’s not naturally creative, so magazines provide important hand-holding and inspirational role in her life.
• She loves to make gifts for friends and family and is always looking for something new to inspire her.

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