PlayStation World

Positioning
Independent PlayStation magazine with a loyal readership.

Background
We pride ourselves on consistently delivering the biggest games to our readers, first. As we have no “official license” constraints, we only answer to our readers. We strive to make sure PlayStation World - PSW is the only magazine they will need to buy in any particular month. We tackle the monthly intake of games with authority, honesty and humour. Our talented editorial team, nominated in the MCV Industry Excellence Awards, share a commitment to excellence that makes PSW magazine the foremost independent authority in this highlight competitive field.

Profile
PSW has a free, independently produced covermounted DVD every issue. Our DVD perfectly complements the magazine with news, reviews, interactive features and movie trailers, and is widely regarded to be the best of its kind

Readership demographics
• Male: 95%
• Average age: 21

Readership profile
Time scale: spend 14 hours per week gaming on and offline
Peripherals: own Eye Toy (25%), steering wheel (25%), action replay cart/cheats disc (28%) and 38% own or intend to buy a PS2 broadband adaptor
Big buyers: buy 13 games on average in last 6 months, including 8 PS2 games

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