Redline
Positioning
Fast-paced magazine for petrol-heads and car tuning enthusiasts.
Background
Redline is a car magazine for men who want to enhance the performance and style of their cars. Published every four-weeks, Redline features the worlds finest modified cars, inspires its audience to create a car that is better than the original, and empowers drivers with the knowledge they need to drive and tune their cars with confidence. Redline's audience have been tuning cars for many years, and expect to be fed technically accurate information about amazing cars and be educated about the benefits delivered by the latest tuning products released on the market. Redline is serious about performance whilst being irreverent about life.
Profile
Splitter containing the latest news, how to guides, product reviews and tests, plus features on both cars and the petrol-head lifestyle.
Readership demographics
Male: 95%
Average age: 28
Average annual household income: £38,000
Readership profile
Readers have been buying Redline for an average 1 year 6 months and spend 2
hours 47 minutes reading each issue.
43% of Redline readers have bought a product or service after reading an advertisement and 30% after reading an article.
87% of Redline readers find the advertisements useful.
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