Scrapbook Inspirations

Positioning
More than a hobby, but preserving memories and creating family heirlooms.

Background
This is the magazine to make the most of something we all have – photos. ScrapBook Inspirations will satisfy all those crafters hungry for this new hobby with a choice of stylish and sometimes surprising projects. Newcomers are as welcome as more experienced scrapbookers – we provide endless ideas as effortless or as labour-intensive as the reader requires. Scrapbook Inspirations in the new magazine created to epitomise the next big mainstream hobby in the UK.

Profile
We aim to revel in the complete scrapbooking experience, from capturing those magic photo memories through choosing papers and embellishments, to putting the finishing touches to many memorable layouts. Sharing is an essential part of the experience, so you can look forward to plenty of reader galleries, letters and inspiring stories.

• Building on the great achievement of our hugely successful sister publication PaperCraft Inspirations.
• 100 pages of high quality content.
• Superb covermount gift with every issue.
• Projects for beginners and experienced scrappers, plus reader stories, advice and more!

Readership demographics
• Exclusively female
• Age 35-55 years
• They are likely to be married, working either full or part time and has an active family life
• Average household income of £25,000

Readership profile
• Passionate about their hobby, prepared to invest a lot of their spare time and money into it.
• All abilities and ages – from beginners to advanced crafters with a wide variety of artistic ability.
• Enjoys papercraft and scrapbooking and makes time for the hobby, she is very likely to have friends who also scrapbook She scrapbooks because it is relaxing and at the same time she feels she is creative; she gains praise from her peers and the finished article is something very special and unique.

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