Simply Knitting

Positioning
The magazine for modern fashion-conscious knitters.

Background
Simply Knitting is the brand new magazine for a whole new generation of knitters. For celebrities like Catherine Zeta-Jones, knitting is the ‘new yoga’, and this exciting magazine will show everyone how to enjoy this trend. We’ll show readers how to get started on gorgeous quick knits with easy-to-follow instructions: from fun clothes for toddlers to glamorous gifts for friends, Simply Knitting is the essential knitting companion!. Every month we feature 100 pages packed with the best new products, celebrity interviews, club news, competitions and terrific technical advice, not forgetting the most stylish new designs from famous names on the UK knitting scene. Friendly, inspirational and informative, it provides everything readers need in one entertaining package. Simply Knitting is the ultimate guide to getting more from your needles!

Profile
Every issue delivers a free high quality covermounted gift designed to inspire readers to knit. Over 100 pages of high quality content covering contemporary and practical fashion for today’s women.

Readership demographics
• 99% female
• Aged 18-50 years old
• Average household income of £25,000 per year

Readership profile
She is fashion conscious and aware of current trends, likes to make her own clothes and create a stylish place to live. She likes to relax through creative activities, is always looking for new ideas and inspiration.

There are two distinct audiences:
• The woman who’s never knitted before but hears about it from everyone else and wants to know how to start
• The woman who’s been knitting for years, is family focussed and enjoys giving her knitting to friends and family.

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