3D World

Positioning
3D World is the definitive title for 3D artists. It is the world's only specialist newsstand magazine about 3D graphics.

Background
3D World will satisfy the needs of anyone with a serious interest in 3D art or animation. Its readers range from students and hobbyists to Oscar-winning professionals. Those just beginning their careers in 3D benefit from software walkthroughs, technical advice and professional tips; while those already established in the industry benefit from market analysis, impartial product reviews and in-depth features on the making of key visual effects, animation, games and architectural visualisation projects. Through 3D World, readers will be able to develop both their technical abilities and their careers.

• Industry news, analysis and comment from notable artists and studio executives
• Showcases of the best current visual effects, games and architectural visualisation work
• Technical features on the making of key industry projects
• Extensive hands-on section, including step-by-step software walkthroughs, practical advice and professional tips. 3D software packages covered each issue include 3ds Max, Cinema 4D, LightWave 3D, Maya and Softimage|XSI
• In-depth reviews of key 3D software, training materials and specialist 3D hardware
• Community gallery section showcasing the best new illustration and animation work created by 3D World readers

Readership demographics
• Male: 96%
• Average age: 33.5

Readership profile
Professional
66% of readers are employed as either graphic designers or artists.
Influential
61% of readers have some form of purchasing responsibility within the company they work for. The average annual IT Budget for those with purchasing responsibility is £152,661.
High-spending
Each reader has spent an average of £1,870.73 on software in the last 12 months and readers intend to spend an average of £2,205.90 on software in the next 12 months in the workplace.
The average amount each reader has spent on hardware for the workplace in the last 12 months is £3,448.23. Readers intend to spend £5,030.66 on hardware in the next 12 months.

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