Total Vauxhall

Positioning
Total Vauxhall is Britain's first and only Vauxhall (Opel in mainland Europe) -dedicated performance car magazine.

Background
The magazine features the most exciting modified Opels (Vauxhalls) around, expert tech advice and information on the latest tuning, styling, ICE systems and products. Total Vauxhall is THE magazine for owners of modified Vauxhalls.

Profile
• Features on readers’ modified Vauxhalls.
• TV project car updates.
• News and latest new products relating to performance Vauxhall scene.
• Show reports.
• Consumer tests/guides.
• Features on rolling road days with Vauxhall owners’ clubs.
• Readers’ tech questions answered.
• Tech features with step-by-step how to guides for readers who want to work on their own cars – these range from full-on tuning to quick and easy mods and simple styling tweaks.

Readership demographics
• Male: 94%
• Average age: 26
• Average annual household income: £15,000 - 20,000

Readership profile
• Generally Total Vauxhall has a young readership; predominantly single with a low average monthly income. Readership is skewed heavily towards the C1 and C2 social groups.
• 56% of readers are single, 24% married, 20% live with partner.
• The vast majority of readers are in full-time employment.
• 65% of readers have a family income of under £20k
• 36% of readers are in the C2 social group, 32% social group C1 and 29% social group DE.

Additional Information
Total Vauxhall

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