Trucking
Positioning
Britain's biggest and longest-running road transport magazine
Background
Trucking offers Britain’s road transport professionals the best read in the business, whether they work behind a desk or a steering wheel. It has more editorial pages than any other British road transport magazine, offering a mixture of news, technical, and feature content which is unique in the industry.
Profile
Trucking has hard-hitting editorial comment, outstanding feature photography, informative operator profiles, easily-understood technical articles, free legal advice for readers, authoritative classic truck histories, lively letters pages and a light-hearted leisure section.
Features:
Reviews and tests of the newest trucks in the market.
News:
Trucking’s news coverage is the most extensive of any road transport monthly, with special sections about the truck manufacturing industry, truck operators, legal matters and drivers. There’s a special section for international drivers and operators too.
Free Legal Advice:
Trucking offers readers its market-leading free legal advice service and extensive coverage of the lighter side of road transport life.
Return Loads:
Trucking is the market leader for Return Loads and Owner-Driver Opportunities advertising in the UK.
Readership profile
Trucking’s readership survey revealed that its readers give it a higher approval rating than that achieved by any other road transport publication.
Almost 100% of readers given a copy of the magazine for the first time agree it is good value for money at £2.30. 70% thought that it compared well with other road transport magazines, 70% agreed it really talked their language, and 80% said that the information in Trucking would be useful in their work.
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