T3
Positioning
As the world’s leading premium tech lifestyle brand, T3 is stylish, authoritative, entertaining and intelligent. Via the magazine, website, weekly newsletters and podcasts, T3 provides its affluent, informed male readers with everything they need to stay up to date with the latest gadgets and consumer technology.
With 21 international editions and global copy sales of around 500,000 per month, T3 is the world’s most respected technology and gadget magazine.
Launched in 1996 T3’s humorous jargon-free approach was an instant hit with readers hungry for information on emerging technologies. The first DVD players, the first digital cameras, the first MP3 player – all were showcased in T3.
As technology has evolved, and become more accessible, T3 has demonstrated not only a high level of reader loyalty, but also an ability to attract new consumers with sharp editorial and aspirational features. In 2006, T3 attracted international acclaim and awarded PPA International Magazine of the Year.
The last year has seen the brand go from strength to strength, with a fresh new look for 2009 and record-breaking circulation figures for T3 magazine, all-time-high traffic figures for T3.com and the T3 Gadget Awards has become the hottest event on the tech industry calendar.
Profile
T3 Magazine
Covering every aspect of our audience’s lives, T3 magazine has a stunning trademark photographic style and each issue contains a combination of news, reviews and features:
Work: The gadgets you need to get ahead in the office and stay ahead in the boardroom including stylish laptops, smartphones, miniature projectors and much more.
Home: A celebration of everything required to make a home a tech haven, whether it’s an internet-enabled microwave, a high-end shower or a cutting-edge, multi-room sound system.
Play: Group tests and reviews of the latest and best entertainment kit, including MP3 players, TVs, personal media players, games consoles and the latest games, films and music.
Pulse: Gadgets designed to get your pulse racing. Covering everything from bikes and cars to fitness gadgets. T3 Pulse contains tech that’s at its best when it’s on the move.
T3.com
T3.com exploits the interactivity of the web to give users a closer look at the gadgets that matter:
News: Updated hourly, T3.com delivers the latest tech news and developments from around the globe.
Features: T3.com’s features take the latest products and bring them to life by placing them in a lifestyle context. This celebration of tech content ranges from 50 phone apps to change your life, to a look at the future of Formula 1.
Reviewz: Comprehensive and trusted, T3’s in-depth, authoritative reviews are an essential source of information on the best products to buy right now.
Newsletter: The T3.com newsletter delivers the best of T3.com twice a week to a deeply engaged audience of techhungry enthusiasts. The emails offer a powerful vehicle for carrying advertising messages to an evergrowing and highly receptive audience.
Audience demographics
Reaching over one million affluent informed men globally every month, the T3 audience is:
• Male: 95%
• Average Age: 36years
• Average Personal Income: £38,808 (more than double the UK average)
Magazine readership:
• Plan to spend an average of £1,570 on technology in the next 12 months.
• 58% say T3 advertising directly influences their purchasing decisions.
• Play a vital role in generating word of mouth on technology products. 85% are likely to convince others about which technology products to buy.
Online audience:
• Plan to spend an average of £1,700 on technology products in the next 12 months.
• 43% agree that, “I am a classic early adopter and buy technology products as soon as they become available”.
• 73% of T3.com users have talked about TV and audiovisual equipment to friends and family in the last 12 months.
• T3.com users are 72% more likely to agree with the statement “I want to get to the very top in my career” than other men.
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