US Maximum PC

Positioning
The market-leading special interest PC and personal technology enthusiast magazine.

Background
Maximum PC is the market-leading special interest PC and personal technology enthusiast magazine. With wit, attitude and uncompromising honesty, Maximum PC guides its readers through the rapidly expanding world of PC technology: PC building and upgrading, games, digital cameras, DVD burning and playback, wireless communications and much, much more with a direct emphasis on getting the most performance possible.

Profile
Maximum PC serves the specialized information needs of its passionate readers with uncompromising product reviews, in-depth features, step-by-step instruction, and incisive analysis of leading-edge trends. Since its inception, Maximum PC has earned a reputation for providing the highest quality news, reviews, features, analysis and opinion. Our readers rely on us to be authoritative, accurate, and scrupulously objective we don't disappoint them.

Readership demographics
• Male: 98%
• Average age: 38
• Average annual household income: $73,900

Readership profile
The Maximum PC reader owns an average of three PCs and most own at least one laptop, handheld or server at home, or use them at work.
Almost 100% of readers give PC and electronics buying advice to friends, family and colleagues. Maximum PC readers are constantly moving up to the newest technology, for example, while most own a CRT monitor, 35% plan to buy a flat panel display, and while almost all own a CD burner, nearly 50% plan to buy a DVD burner.

Internet
www.maximumpc.com