What Plasma

Positioning
The only regular magazine exclusively on plasma and LCD TVs.

Background
What Plasma & LCD TV is a highly aspirational title – page after page of luxury equipment shots and in-depth reviews showcase the range of beautiful screens, making the magazine the only choice for home technology enthusiasts.

Profile
The magazine is full of reviews, comparison tests of TVs as well as add-ons and peripherals, tips and tricks, a buyer’s guide and a jargon-free guides. The unique ‘Coming Soon’ section covers loads of the most exciting equipment, which will make an impact on our lives in the future.

Readership demographics
• Male: 90%
• High income
• Reaches affluent technocrats

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