What Video
Positioning
Background
Launched in 1980 as What Video & TV, then renamed into What Video & Widescreen TV and finally into High-Definition TV is the UK’s longest-running video consumer magazine, a position it has held since it was launched in 1980 as the What Video & TV. The publication guides the reader through the choices available in the video marketplace, including TVs, VCRs, DVD players, camcorders, home cinema kit and accessories.
Profile
Regularly reporting from around the world, the magazine keeps its readers up to speed with the latest developments in technology. Reviews of the latest DVD/VHS releases, superb competitions and an expert advice service to deal with the readers’ problems round out the magazine’s concept.
Readership demographics
• Male: 90%
• Reaches professionals and technology semi-advanced users
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