NGamer

Positioning
The UK's first unofficial magazine to focus on Nintendo Wii.

Background
Nintendo, one of the big three computer game platform-holders in the market has just announced the name for its new third generation console: Nintendo Wii. To accommodate this platform and the next generation of gamers, we are to replace NGC Magazine (which stands for Nintendo GameCube) under the new name of NGamer.
The new magazine covers Nintendo Wii, Nintendo DS, GameCube and everything else from Nintendo’s gaming heritage. The magazine is the first unofficial magazine to focus on Nintendo Wii, the console launching in late 2006, which will compete strongly with Xbox 360 and PS3 (launching at the end of 2006) with its low price, revolutionary motion sensors and strong launch suite of original games including such renowned titles as Super Mario Bros, The Legend of Zelda and Sonic Riders.

Profile
NGamer replaced NGC Magazine on 13 July 2006. The first issue of the magazine stays on sale for five weeks to get people acquainted with the new brand. The magazine’s launch is supported by a strong promotional campaign. Each issue will be covermounted with a DVD-ROM and at least one gift. The magazine has an increased number of pages compared to NGC Magazine.

Readership demographics
• Male: 94%
• Average age: 22

Readership profile
Take action: 82% describe it as their definitive guide or always consult the mag pre-purchase. 79% bought previewed/reviewed games from mag coverage
Inform peers: Study each issue for almost 5 hrs and pass on buying recommendations (36%)

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