What Laptop

Positioning
With the largest circulation in its market sector (over 50% share) and the most comprehensive editorial coverage, What Laptop is the UK’s market-leading portable computing and wireless technology magazine.

Background
What Laptop, devoted entirely to wireless technology and mobile computing issues, is the definitive authority in the field. It covers the entire portable topic spectrum, including laptops, handhelds, smartphones, tablet PCs, mobile and wireless peripherals, portable equipment and mobile phones. Software tests, websites and downloads for PDAs and laptops are also included in the magazine.

Profile
The comprehensive hands-on editorial provides readers with the most informative and complete coverage available. The fastest growth in the computing sector has been recently recorded in the mobile and wireless segment; with notebook sales surpassing desktop sales, mobile phone and PDA shipments doubling over recent years and wireless hotspots exploding, all indicate that What Laptop is publishing within the hottest sector in the market.
Easy to understand
Despite significant efforts by manufacturers, computers remain confusing to many. What Laptop avoids this by using less jargon and more user-friendly reviews and buyers’ guides.
Consistent, rigorous & objective
We review all our hardware in-house, according to strict, activity-based testing criteria.
Moving with the market
We regularly monitor the market and adapt the editorial coverage to keep readers on the pulse with what is new in the mobile computing market.
After sales care
We want our relationship with our readers to continue long after they have bought their portable. To encourage this, we have a section full of articles aimed at helping readers get the most out of their machine. The laptop doctor, a regular feature, helps nurse notebooks back to health, while “On the Horizon”, “Arriving Now” and “Trends” keep our readers up-to-date with what’s new and exciting in the market.
Software & accessories
And of course, we continue to review relevant software and accessories. We see anything that will help portable computer users as being relevant, such as contact management software, laptop utility software,projectors for business and home entertainment, connectivity and peripheral products.

Inside of the magazine
News & Gadgets to Go
All the latest products and gadgets from the portable world.
Reviews
Stand-alone tests as well as comparison tests conducted in the magazine lab.
Laptop Doctor
Solving readers’ problems.
Downloads
Where to find the very latest in websites, software and hardware.
How To
Advice, Q&As, tips and tricks for consumers of mobile technology.
Buyers’ Guide
A comprehensive guide to laptop, smartphones, tablet PCs ranked by price.

Readership Profile
Aimed at both laptop users and those with a more general interest in wireless technologies, the magazine appeals to an affluent, predominately male audience (over 80%), aged 35-40 years.
There are two distinctive categories of readers:
CORPORATE CIRCULATION
What Laptop is mailed to 10,100 recipients every month. This audience needs an efficient source of accurate news, as well as a comprehensive source of product information.
CONSUMERS
Newstrade sales of 15,000 reflect the fact that more people than ever are considering a laptop as their home computer. They take up less space and allow for more flexibility in where and when people work. As they get more fashionable and easy to use, handheld PCs are also becoming consumer items. In a recent consumer survey conducted by What Laptop it was found that 86% of readers were using the magazine to buy a laptop, while 57% used the magazine as a buying tool when selecting a handheld.

Additional Information
What Laptop

Want more?
Contact us for more information about licensing this title.