What Mountain Bike

Positioning
Premium mountain-biking magazine aimed at affluent, passionate hobbyists.

Background
What Mountain Bike is the essential magazine to consult before you spend your cash. With more pages devoted to totally impartial testing then any other magazine, including a 20 page Buyers Directory you can be sure you'll find all the information you need to make the right choice on everything from tyres to complete full suspension bikes.

Profile
What Mountain Bike is the biggest bike magazine on the shelves and is packed with tests, reviews and recommendations, buying advice, maintenance walkthroughs and route guides.

Readership profile
• 68% of readers are cross-country riders and frequent riders
• 66% go mountain biking every weekend or more frequently.
• 99% of readers find the bike tests in What Mountain Bike interesting and 99% were interested in new products.
• 68% of readers feel the advertisements in What Mountain Bike are appropriate to them.

Additional Information
What Mountain Bike

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