World Poker Tour

Positioning
The official title for the leader in the poker world.

Background
The World Poker Tour is the biggest, global event known to poker players and enthusiasts across the world. Working with WPT Enterprises on this official Tour magazine is a major initiative for Future.

Profile
With total access to the biggest tournaments and best-known players the official magazine will bring an insider’s view of the Tour to poker enthusiasts and give them the tools to perfect their own game right from the pros they see on the WPT TV show. Each month, the magazine carries columns from some of the biggest names in the game, and provides independent coverage from the international poker circuit. Readers also receive valuable poker lessons in the ‘WPT Academy’– giving poker players all they need to make it from their lounge to Las Vegas. The magazine targets both men and women, from amateurs to professionals.

Readership profile
• 90% male
• Aged 25-45
• Professional and mid-advanced players

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