Microsoft Windows XP

Positioning
The only Windows XP magazine authorised and supported by Microsoft.

Background
Microsoft Windows XP: The Official Magazine is the ultimate guide to all you need to know about Microsoft Windows XP and how to get it working best for you. With Official branding, Microsoft Windows XP: The Official Magazine has proven it's worth with a fun and informative magazine, written by a dedicated and experienced team. It is unique as a PC title as it is able to forget about legacy systems and deal exclusively with high specification and brand new PCs.

Profile
The title's remit includes games and DVD reviews, Windows XP specific tutorials and new hardware and software tested on Windows XP. Each issue of Microsoft Windows XP: The Official Magazine is covermounted, offering a variety of Windows XP programs and games demos.

Readership demographics
• Male: 84%
• Average age: 36.6
• Average annual personal income: £22,000

Readership profile
• On average, readers bought their current PC 16 months prior to the survey and tend to upgrade their PCs every 13 months.
• Readers use the Internet to buy both their hardware (63%) and software (67%). In the 12 months prior to the survey, they spent on average £582 on hardware and £209 on software.
• Besides accessing the Internet and performing general office activities, readers use their PC for playing games (67%), image editing (59%) and playing MP3s (47%).
• Respondents spend 1 hour and 11 minutes on average reading their issue of the magazine.
• 31% of the readership (43% of those 73% in employment) have IT purchasing responsibility at work. Their average annual IT budget is £374,044.

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