XBox World

Positioning
Leading-edge editorial for dedicated players.

Background
Xbox World 360 is the premiere Xbox magazine package. With its unbeatable combination of leading edge editorial and pioneering interactive DVD technology,

Profile
Xbox World 360 is the complete companion for all Xbox gamers. Offers more coverage of games that count. Is a must buy for the serious X-Box gamer. Investment with killer DVD and tips book every month.

Readership demographics
• Male: 96%
• Average age: 26

Readership profile
Dedicated gamers: Spending 15+ hours per week gaming – it’s their main or only interest (77%)
Big spenders: buy a phenomenal 16 games every 6 months, including 10 Xbox games
1st to buy: 77% pre-order or purchase desired games in 1st week of release
DVD lovers: Spend £96 on DVD purchases or rental in the last 6 months - 61% desire more DVD advertising.

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