CrossStitcher

Positioning
More than a magazine with over 10 years as a UK best-seller.

Background
Cross Stitcher is the magazine for every cross stitcher. It caters for all levels of experience and so represents a complete package for beginners and intermediate stitchers alike. It is the fun and friendly face of cross stitch, with heart-warming real-life stories to inspire and encourage. There is always a carefully balanced mix of large and small projects designed for every taste, with charts and kits produced to the highest standard. Every issue features a unique cover kit, heaps of fresh ideas and expert technical help.

Profile
Usually a major interview every issue; general interest features, advice on technique; clubs page; wise words; kit reviews & product news. Projects for beginners and intermediate stitchers.

Readership demographics
• Female: 100%
• Average age: 47
• Average annual household income: £22,500

Readership profile
• On average, readers have been reading Cross Stitcher for 3 years and 7 months and spend an average of 1 hour and 39 minutes reading each issue.
• In the last 12 months 64% of readers have bought products or services advertised in Cross Stitcher, 29 % have discussed an advertisement or article and 48% have requested additional information.
• 58% of readers have access to the internet and 44% use this resource to download stitiching charts.

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